Portrait - Christophe Massoni, lamoureux de replica cartier | Business News
Christophe Massoni, directeur general de replica cartier pour la Suisse depuis 2006. replica cartier , c'est la furthermore belle marque du monde.
C'est le sang rouge de replica cartier qui coule dans mes veines. A forty three ans, Christophe Massoni, Directeur common de replica cartier pour la Suisse, compte deja twenty ans de maison. Autant dire que la marque est sa deuxieme famille, celle qui l'a vu grandir professionnellement, et pour laquelle il a traverse la planete entiere. Au depart, pourtant, rien ne le predestinait a une carriere internationale. Ne a Lyon de dad and mom enseignants, il ne quitte pas sa ville. Dans la famille, nous etions tres sedentaires, a 18 ans, je n'avais encore jamais voyage. A l'exception remarquable de ce petit village corse proche de Calvi, stage de depart du mythique sentier de grande randonnee, le GR 20, dont son pere est originaire. Enfant, il y passe toutes ses vacances. La Corse, Christophe Massoni en a meme preserve l'accent lorsqu'il prononce le nom de son village, Calenzana, et en etire les voyelles dans un sourire gourmand. Le regard eternellement petillant, un sourire chaleureux aux levres, Christophe Massoni evoque avec bonheur l'importance de ses racines. La Corse lui donne le go? t des produits, Lyon celui du activity et de la gastronomie. Il travaille meme chez Orsi, un chef etoile, qui lui fait decouvrir toutes les facettes du metier. Le luxe et la gastronomie, c'est pareil, c'est de l'art, et nous touchons les memes shoppers. Entre la gestion et le footEtudiant, il s'installe a Paris, dans le tres bourgeois XVIe arrondissement. Le luxe deja? Il eclate de rire: Le XVIe, oui, mais il n'y avait vraiment que l'adresse, nous partagions un 70 metres carres a quatre!? Il retrouve son oncle, proprietaire du Procope, le furthermore vieux bistrot de Paris, market dans le VIe arrondissement, et qui etait alors le lieu de rendez-vous des Corses de la capitale. Il suit les cours de l'Institut Superieur de Gestion, qui lui fournit l'occasion de ses premiers deplacements: trois mois de phase a Tokyo, six mois aux Etats-Unis. Pour financer sons sejour, il travaille au pair dans une famille americaine, et arrondit ses fins de mois en jouant comme professionnel dans une equipe de football de San Francisco. J'etais paye 100 ou two hundred bucks par match, je jouais milieu de terrain?. A-t-il marque des buts? Bien s? r, s'exclame-t-il, j'etais un milieu de terrain offensif!? Puis vient l'heure des obligations militaires qui marqueront le veritable tournant: plut? t que de rejoindre l'armee, Christophe Massoni opte pour la cooperation, une alternative qui s'offre alors aux Fran? ais et qui leur permet de travailler a l'etranger pour le compte d'une entreprise nationale. C'est ainsi qu'il debarque a Hong Kong et rejoint replica cartier qu'il ne quittera additionally. replica cartier , c'est la as well as belle marque du monde? , resume-t-il de fa? on definitive. Nous sommes en 1989, a une epoque oł les ideas advertising se faisaient encore a la equipment a ecrire, se souvient-il presque incredule. Il suppose rapidement un r? le de representant de la marque pour toute la location, se depla? ant en Tha? lande, aux Philippines, en Oceanie ou en Nouvelle-Zelande: C'est toute la magie de cette Maison, offrir cette opportunite a un jeune de 25 ans, dans une zone absolument feerique?. Son terrain d'action s'elargit encore, il s'occupe des obligation totally free et match ses clientele jusque sur la c? te ouest des Etats-Unis. A la conquete des postes clefsAu milieu des annees 90, il est de retour a Paris, au siege de la societe, oł il rencontre Bernard Fornas, l'actuel president de replica cartier . Il s'envole ensuite pour le Japon oł il restera plusieurs annees comme directeur professional. C'etait et c'est toujours -un marche incroyable, notre plus gros marche, une reference dans le domaine du luxe. C'est la aussi qu'il rencontre celle qui deviendra son epouse. replica cartier , c'est furthermore que mon metier, j'y ai aussi construit ma famille!? Il traverse ensuite la moitie de la planete, se retrouve a Miami et, pendant trois ans, sillonne l'Amerique latine depuis la Floride. Vice-president de la filiale americaine, il reste aux Etats-Unis jusqu'en 2006. On lui suggest alors la route suisse. C'etait reprendre un marche emblematique, un challenge qui ne peut pas se refuser avec sa manufacture et ses quelque 1'200 employes. C'etait aussi une fa? on de completer mon practical experience, et de boucler la boucle. Quand on arrive de Miami, la Suisse c'est avant tout un choc thermique? , mais l'homme reapprend le ski qu'il avait oublie depuis dix ans, et apprecie surtout l'enorme diversite culturelle de cette Geneve qu'il habite desormais. Meme si le marche suisse est a maturite, il reste des pieces de marche a conquerir, et surtout le defi de la haute horlogerie a relever. Nous n'en sommes qu'au debut de l'histoire, nous voulons devenir incontournables dans ce domaine oł nous avons encore des marges de croissance tres fortes. Aujourd'hui, tout le monde est capable de faire des parts compliquees, mais nous realisons les n? tres avec une enorme creativite? , s'enthousiasme le patron de replica cartier Suisse qui devoile ses nouveautes au SIHH. Christophe Massoni est-il get there au bout de ses voyages? Heureux dans la patrie de l'horlogerie, il n'est toutefois pas categorique: quand with a mon profil, on ne peut jamais vraiment dire qu'on pose ses valises. Marco CattaneoTribune des Arts - Janvier 2009 - No 368
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